Gallery of Work
With vast experience covering CPG, wellness, parenting, fashion, beauty and lifestyle industries, this showcases recent highlights of Brette’s professional career as well as Bubbly Dreams creations.
Reinventing the nostalgic brand for the Gen Z audience
Launching Crockpot’s on-the-go category with the new design-forward color palette for the Lunch Crock, resulting in ~7,000 4.6 out of 5 star reviews and millions of organic viral TikTok reviews. Designing go-to-market assets that sync with the audience and the current trends earn that word-of-mouth organic growth for a product and the brand – plus, the integrated marketing campaign for a new product launch is vital.
Leading activation of tentpole campaign with hero content
Celebrating Crockpot’s 50th Anniversary with a modern take on the original positioning of savoring a warm, delicious meal without being tied to the kitchen all day. Tapping into a more niche influencer circle, Cole Walliser provided an intimate day in his life and portrayed what “While It Simmers” really means to the consumer. The showcase of his experience with the new Design Series Crockpot led to increase sales and demand at Target.
Activating award-winning, provocative, mission-driven commercial spot on Golden Globes for breast care
Piggybacking on the Frida Mom “Oscar Ad Rejection” portraying a real look into postpartum recovery, the breast care launch created a first: showcasing moms feeding their babies with their breasts (gasp!) for the Golden Globes. The long-form hero anthem “Stream of Lactation” organically garnered ~7M views on YouTube and earned ~100M PR impressions, putting the maternity brand on the map with this mediagenic campaign.
Developing expert video content with educational entertainment for multi-channel distribution
Executing expert content that provides education while also staying on brand – challenge accepted. With the right mix of storyboarding and hot topic conversations, this Frida Mom series “Delivering Truths” debuted on both Instagram and YouTube as well as content for email and site. Resulting in thousands of shares and saves, expert content created with authenticity and relevance delivers unique content marketing opportunities.
Bringing the boutique real estate brand to life for a hyper-targeted audience
Bubbly Dreams’ latest project focused on brand identity, site design and content, email and content marketing, SEO optimization, and partnership outreach for the Paris fractional ownership brand, PIED-A-PARIS. Storytelling the unique offering of fractional ownership for U.S. residents who dream of owning a second home in Paris with the KPI to convert interested parties to Parisian owners.
Securing established non-profit partnership for prepaid debit card
One of Bubbly Dreams’ early projects was working on partnership outreach and content marketing to build audience awareness for CARD.com, a fun financial pre-paid debit card. With a ~50% response rate (above average) on general outreach, the golden ticket was working closely with the National Autism Association to secure its own branded debit card with a charitable component for every card signed up.
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